Public Relation

Pitch list from the media database

Score the journalists we already hold contact details for against your announcement, so every name you pitch is contactable and current.

Watch the session

Journalist DBCoverage Monitor

The brief Naise works from

Search our journalist database for writers and editors who cover beat / topic in market, and rank them against brand's upcoming announcement: announcement. Then check recent coverage of that beat in that market to confirm the top names are still active on it. Output a prioritised pitch list with outlet, writer, match score, contact status, and the recent article that proves the fit. If the database returns no match, say so before adding any web-researched names, and give a source link for each of those.

Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.

Pitch list

Singapore media, prioritised for Lumira

Contactable writers scored against the announcement, each with the recent article that proves the fit.

ScoredContact statusProof per name

See the full output in the session

Inputs it asks for

beat / topic

For example: sustainable beauty

market

For example: Singapore

brand

For example: Acme

announcement

For example: a refillable clean-beauty range launching in October

Worth knowing

Strongest in Singapore. Our contact pool is deepest in Singapore. Other markets return fewer named writers.

More public relation playbooks

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Coverage pickup trackingTrack which outlets ran your release, and how fast.Coverage tone & framing readGauge whether coverage is positive, neutral, or skeptical.Pre-release competitive scanCheck the news cycle so your release isn't buried.